.png)
coaching CAnary
Celebrating human-diversity
PEOPLE, POTENTIAL
Coaching for individuals. Training for organisations
Hi, I'm Jenny Bakker. I offer Coaching for neurodivergent professionals and entrepreneurs to assist in creating awareness around sustainable ways of working and living. At our core, Canary celebrates human-diversity, the same way we value diversity in plants and animals. Through coaching, training, and neuro-affirming thinking, my goal is to harness strength-based living.
My Approach
Inspired by The Canary Code by Ludmila Praslova and the historical use of canaries as early detectors of toxic gas in coal mines. Neurodivergent individuals, are often the first to notice when something is not aligned.
What is neurodiversity? The mindsets today's world needs.
Most people know, love, work with, or are raising someone with ADHD, AuDHD, Autism, Dyslexia, Dysgraphia, Tourette’s and more. We need different ways of thinking, creating, solving, communicating and leading. The more diverse our minds, the stronger, more innovative and more human our solutions become.
I generally work with self-diagnosed, undiagnosed or diagnosed neurodivergent and neurotypical professional adults to bring purpose, and progress to their life and work.
Founders story
With over 28 years of industry experience, I’ve advised more than 30 founders across B2B, B2C, and business service industries. I’ve owned two successful agencies and worked with global brands including PepsiCo Canada, Durex Canada, Campari South Africa, Unilever USA, Red Bull South Africa, and Barclays Wealth UK.
But alongside the strategy, leadership, and growth work, I’ve also spent much of my career trying to navigate systems that were never designed for systems-thinkers. I’ve worked under toxic managers, inside mismanaged organisations, and within cultures where control was mistaken for leadership, brainstorming was silenced, and fear was mistaken for performance.
I’ve experienced what it feels like to mask, over-accommodate, and adapt in order to belong, not only in workplaces, but in personal and social environments too. And I’ve watched many others do the same.
Today, my work focuses on Professionals and Entrepreneurs ( and Teams) build healthier, more sustainable ways of working and living.
Take a look at my education too!